You’re about to embark on a very personal journey, one that will transport your business to a new world—a world of possibility with a willing and engaged audience who are soon to become your online cheerleaders. They will advocate your brand and influence others to follow and buy-in to your products and services. Yes, it’s the wonderful world of social media, and your brand is about to become its next success story. Anyone with a little know-how can create a presence through social media, but tak- ing that presence to the next level and making it work for your company and brand requires a little more effort. To increase visibility, connections, and revenue on a long-term basis, you need to understand your target audience, the trends that engage those within it, and the social media platforms they use. This book is all about using this knowledge to the max, and that’s why it’s about to become your new best friend. More than just a companion, in fact, it’ll be your personal manager, taking you by the hand and maximizing your online presence. With exclusive tips and tricks, it will help set you apart from the competition and ensure that you quickly achieve a large and loyal fan base that works to promote your brand globally around the clock. Advertising is shifting from the real to the virtual world at a frightening but exhila- rating speed—a speed that opens up a world of never-before-imagined opportunity for the small business. This book shows you why it’s easier than ever to compete with the big boys; you no longer have to outspend them, but instead you can out- smart them by developing viral videos, tweets, and posts that your fans will latch on to and that will blow your competitors out of the water. Your unique brand personality is key to making a suc- cessful and immediate impact. Knowing what you are “all about” in the real world is the starting point to pro- jecting your business successfully in the virtual world of social media. So be sure you have a clear and concise mission statement that you can easily explain in 140 characters or less. Social media finally allows your business to be placed in the kind of global spotlight that was, until now, depend- ent on huge financial outlay. There’s no denying that social media will be core to your business success, and not just for the marketing and PR departments either; it’s a driving force that will affect customer services, sales, and even future recruiting.